This is a brand that’s doing all the right things to show how passionate they are about what they’re doing. Check out how JWORK LIMITED is firing on all cylinders.
Learn why you need a bulk email provider for your list and how to choose one. Also learn the math behind email marketing to find out why it works so well.
I’m a guest on the most recent Tees in a Pod podcast (episode 22) talking about email marketing. Tees in a Pod Episode 22 – http://edic.us/tiappodcast
October 5th, 2010 
Brad Kelly 
I’ve written before about how important it is for you to be absolutely passionate about your brand. You also know how important it is to come across like a real person and not a faceless website. I want to show you an example of a brand that really gets it and is doing things right.
September 29th, 2010 Brad Kelly Where do you draw your motivation from? No matter your reasons for being in the t-shirt business, you have certain things that keep you going each day.
It might be the excitement of launching a new line or it might be your interest in trying exceedingly exotic print methods to set your shirts apart. In many cases the motivation could come from the need to pay the bills and keep the doors open and lights on.
Whatever your reasons are, sometimes there are days where you get up and you just don’t feel it.
September 23rd, 2010 Brad Kelly 
In a previous post, I talked about why it’s important to have an email list for your t-shirt brand and what that list can help you do. I also talked about the mindset you need to be in to effectively sell t-shirts using an email list. If you haven’t read that yet, I suggest you do so because I honestly believe that if you handle your list the wrong way, you will do more harm to your brand than good.
September 22nd, 2010 Brad Kelly Cotton in Motion is all about the exchange of ideas so we can all become better t-shirt entrepreneurs. These ideas don’t always have to come from me though. There are a number of talented individuals out there with tremendous amounts of experience in the t-shirt world and I’d like you to be able to benefit from their experience.
If you or anyone you know might be interested in guest posting here, either as a one-off or on a regular basis, get a hold of me at Brad AT CottonInMotion DOT com. I’d love to hear from anyone with unique insight or experience working with t-shirts online. Of course your articles would receive all normal attribution with your bio and links to your site. C’mon guys, let’s have some fun with this! 
September 21st, 2010 Brad Kelly 
I’m a guest on the most recent Tees in a Pod podcast (episode 22) talking about email marketing.
Tees in a Pod Episode 22 – http://edic.us/tiappodcast
If you’re not familiar with Tees in a Pod, it’s a terrific resource for t-shirt entrepreneurs. The bi-weekly podcast covers all aspects of marketing and maintaining a t-shirt brand and is hosted by Rob Ryan from Lady Umbrella, Tim Fox from Soge Shirts, Amanda Ryan from Creature Creations and Amanda Vare from GritFX T-Shirts.
September 20th, 2010 Brad Kelly 
Email marketing is all about turning one-time visitors into repeat visitors and one-time buyers into repeat customers. If you’re not managing an email list for your t-shirt business, you’re leaving a lot of money on the table.
September 18th, 2010 Brad Kelly When you’re coming up with a brand name for your new t-shirt company, you of course want to pick something unique. Going too unique can work against you though. When deciding on a brand name, consider the probability that people will use and search for that phrase.
September 17th, 2010 Brad Kelly Here’s an open question: Do you make coupon codes available regularly to your customers? How often? Some brands only hold sales every quarter or so, others provide a 10% off code with every receipt.
Do you think it’s possible to saturate your customer base with too many sales and if so, does this make visitors start to see your brand as cheaper?
If you’ve cultivated a BMW-class perception of your brand, do you risk portraying yourself as a little too Wal-Mart?
I’m not sure of the answer honestly, but I’m curious to see what you all think and what is working for you. Have you tried changing the number of sales you have on your t-shirts?
September 16th, 2010 Brad Kelly An affiliate program allows you to offer an incentive for others to promote your brand and sell your shirts on your behalf. While it can be daunting for a young brand to give up any percentage of sales, an affiliate program is an excellent way to increase sales, and a healthy affiliate program can help you expand your brand quickly. Here are 5 reasons you need an affiliate program for your t-shirt brand.
September 15th, 2010 Brad Kelly In my travels as a t-shirt blogger at T-Shirt Review Blog, I interact often with tons of t-shirt brands. Often times, I sign up for their mailing lists so I can keep tabs on their latest tees and see what they’re excited about. Other times, brands ask me if it’s OK to put me on their list, and I usually oblige.
